The web is getting smarter. Most CMSs aren’t
Static websites are fading fast. Visitors expect smarter, adaptive experiences. Most CMSs still focus on publishing, not performance, which means teams who shift now see higher engagement, stronger conversions, and a clear competitive edge.
Meet Prepr
The headless CMS that turns visitors into leads
Prepr is the headless CMS for lead-gen websites, with personalization and A/B testing built in. It helps teams deliver adaptive experiences without extra tools or complexity — so more visitors turn into leads.
The powerful features, such as "Personalization," solve the problem of delivering targeted content to diverse segments, significantly improving user engagement and satisfaction of our clients' websites.
Patrick Kepel
Director of Sales and Marketing at Get Interactive
Working together with the Prepr team mirrors their CMS perfectly: clear, straightforward, and fast. It enables us at iO Digital to deliver dynamic and personalized websites for our clients within realistic timelines.
Marnix de Vrije
Senior Technology Consultant at IO
What I love about Prepr is that the more you use it, the more possibilities you discover. Their support is also prompt and efficient, which is always greatly appreciated.
Raimon Martin
Lead Product Manager at Innovamat
Built for marketers. Loved by developers.
Everything your team needs to build, personalize, and optimize modern lead-gen websites together.
For marketers
Personalization
A/B testing
Visual editing
AI assisted content
Goals and performance insights
For developers
API-first content platform
GraphQL & REST APIs
Flexible content modeling
Edge-ready personalization delivery
Clean documentation
Trusted by forward-thinking teams
