Kentico Alternative

Agencies are switching from Kentico to Prepr

Discover why web teams are moving away from Kentico’s rigid hybrid setup and choosing Prepr’s composable CMS to build faster, smarter websites without the cost or constraints of a legacy DXP.

Prepr CMS

Composable & API-first: flexible, scalable, modern

Personalization and A/B testing in standart plans

Fast setup and flexible content delivery

Transparent, agency-friendly pricing with predictable costs

Native integrations with marketing tools, CRMs, and analytics

Built for fast iteration and lean teams

Modern, clean UI — easy for all roles to use

Flexible content modeling — ideal for headless builds

Kentico

Hybrid & semi-monolithic: harder to adapt fast

Personalization locked behind costly enterprise tiers

Long, expensive implementation cycles

License-based pricing: scales up with usage

Limited integrations: often needs custom dev work

Rigid architecture slows delivery

Older interface: harder to learn and navigate

Rigid structure — limits multichannel options

Case Study

Why Iamsterdam replaced DXP with Prepr

When DXP couldn’t deliver on performance or personalization, Iamsterdam made the switch. With Prepr, they now serve 12 million visitors a year—faster, smarter, and more scalable.

The CMS market map 2025

How to choose your next CMS?

Thousands of digital teams are rethinking their CMS choices. Our CMS Market Map shows how the market evolved and where Kentico, DXPs, and headless CMSs fit in.

Meet Prepr

The headless CMS for lead-gen websites

Prepr helps modern marketing teams manage content effortlessly, deliver personalized experiences, and build a fast, high-performance website that attracts, engages, and converts visitors‌⁡‍𝅶⁠⁡⁣𝅴𝅹⁡‍𝅸⁢‍⁢⁢‍⁢⁣‍𝅸⁡⁡‍‌⁡𝅳𝅷⁡‍‍⁡‍𝅹⁡⁡‍⁠⁡⁡‍‍𝅹𝅴𝅺‍𝅺⁡⁡⁠‍𝅷𝅴⁡⁢𝅳‍𝅺⁢𝅺𝅹⁡⁣⁠𝅹⁡⁣‍𝅸𝅴⁡⁣⁠𝅸⁡⁢‍𝅺⁠⁣𝅴⁡⁣‍𝅺⁢‌⁢‍⁢⁣‍⁢⁢‍⁢⁠‌‍𝅸‍⁢𝅴⁢⁣⁢‌‍𝅸⁢⁣⁢⁢‍𝅸‌⁢𝅴⁢⁢⁢‍𝅸⁠⁢‍⁢⁢⁡⁢⁠⁢⁠‌⁢‍⁣‌⁣⁢𝅺𝅷𝅺⁢‌𝅷⁠⁢𝅸⁠𝅹‍𝅸⁣⁡⁣‍‍‍⁡𝅸 into leads.

Content Management

Manage content with ease—no developers needed

Create stunning pages effortlessly with the Visual Editor. Run A/B tests to optimize content performance and improve engagement—all without relying on developers. Optimize for search engines with built-in SEO tools and publish quickly to stay ahead.

No-code Personalization

Personalize experiences, drive conversion rates

Tailor content perfectly to your audiences with Prepr’s personalization tools and ensure privacy with first-party data—helping you engage visitors, boost conversions, and generate more leads.