Craft CMS Alternative

Craft is for developers. Prepr is for teams.

Craft assumes you know code. Prepr closes the gap, helping both developers and content editors. Enjoy a fast start with flexible content modeling, built-in personalization, and collaboration tools.

Prepr CMS

Simple, predictable pricing with generous limits

Built-in personalization and A/B testing in all standard plans

Visual preview built into the editor

Workflows and roles ready out of the box

Dedicated onboarding and support: even on mid-tier plans

Craft CMS

Complex pricing with license tiers and add-ons

Requires external tools for personalization and testing

Requires setup with plugins

Workflow setup must be done manually

Priority support only available on enterprise plan

The CMS Market Map 2026

The ultimate guide to choosing the right CMS for your next project

The CMS Market Map helps digital teams match CMSs to project needs — based on size, goals, and complexity. Use it to align fast and decide with confidence.

Meet Prepr

The headless CMS t‌hat turns visitors into leads

Prepr is the headless CMS for lead-gen websites, with personalization and A/B testing built in. It helps teams deliver adaptive experiences without extra tools or complexity — so more visitors turn into leads.

Content Management

Manage content with ease—no developers needed

Create stunning pages effortlessly with the Visual Editor. Run A/B tests to optimize content performance and improve engagement—all without relying on developers. Optimize for search engines with built-in SEO tools and publish quickly to stay ahead.

No-code Personalization

Personalize experiences, drive conversion rates

Tailor content perfectly to your audiences with Prepr’s personalization tools and ensure privacy with first-party data—helping you engage visitors, boost conversions, and generate more leads.

Integrations

Connect seamlessly with the rest of your marketing stack

Prepr connects effortlessly with your CRM, CDP, email, and analytics tools—turning audience data into action across your entire marketing stack.

Trusted by forward-thinking teams

Expert call

Boost your online success with an adaptive website

Curious about creating adaptive websites? Prepr's headless CMS makes it simple. Book a 30-minute session with a Prepr expert to explore how adaptive content can transform your digital strategy.

Bernard Jan Boekholt

Hi there 👋

Ready to level up your website? Let’s talk about making it adaptive with Prepr. Book a call, and let’s get started!

Talk to an expert

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