Butter CMS Alternative

Prepr vs Butter CMS: More than just managing content

Butter CMS is built for content publishing. Prepr goes further, giving you built-in personalization, A/B testing, and integration with your marketing stack to grow leads and drive engagement.

Prepr CMS

Simple, predictable pricing with generous limits

Built-in personalization and A/B testing in all standard plans

Visual preview built into the editor

Editorial workflows and role-based access out of the box

Easy integration with CRMs, analytics, and marketing tools

Dedicated onboarding and support: even on mid-tier plans

Butter CMS

Feature-rich functionality limited to higher-tier plans

Requires external tools for personalization and testing

No native live preview experience

Advanced workflows or permissions require manual setup

Integrations often require custom development

Priority support only in Small Business and Enterprise tiers

The CMS Market Map 2025

The ultimate guide to choosing the right CMS for your next project

The CMS Market Map helps digital teams match CMSs to project needs — based on size, goals, and complexity. Use it to align fast and decide with confidence.

Meet Prepr

The headless CMS for lead-gen websites

Prepr helps modern marketing teams manage content effortlessly, deliver personalized experiences, and build a fast, high-performance website that attracts, engages, and converts visitors‌⁡‍𝅶⁠⁡⁣𝅴𝅹⁡‍𝅸⁢‍⁢⁢‍⁢⁣‍𝅸⁡⁡‍‌⁡𝅳𝅷⁡‍‍⁡‍𝅹⁡⁡‍⁠⁡⁡‍‍𝅹𝅴𝅺‍𝅺⁡⁡⁠‍𝅷𝅴⁡⁢𝅳‍𝅺⁢𝅺𝅹⁡⁣⁠𝅹⁡⁣‍𝅸𝅴⁡⁣⁠𝅸⁡⁢‍𝅺⁠⁣𝅴⁡⁣‍𝅺⁢‌⁢‍⁢⁣‍⁢⁢‍⁢⁠‌‍𝅸‍⁢𝅴⁢⁣⁢‌‍𝅸⁢⁣⁢⁢‍𝅸‌⁢𝅴⁢⁢⁢‍𝅸⁠⁢‍⁢⁢⁡⁢⁠⁢⁠‌⁢‍⁣‌⁣⁢𝅺𝅷𝅺⁢‌𝅷⁠⁢𝅸⁠𝅹‍𝅸⁣⁡⁣‍‍‍⁡𝅸 into leads.

Content Management

Manage content with ease—no developers needed

Create stunning pages effortlessly with the Visual Editor. Run A/B tests to optimize content performance and improve engagement—all without relying on developers. Optimize for search engines with built-in SEO tools and publish quickly to stay ahead.

No-code Personalization

Personalize experiences, drive conversion rates

Tailor content perfectly to your audiences with Prepr’s personalization tools and ensure privacy with first-party data—helping you engage visitors, boost conversions, and generate more leads.