How Worldpack modernized its digital platform with Prepr and Nuxt

Worldpack supports global retail brands with packaging, store supplies, and operational solutions. Their approach — Service with Guts — focuses on reliability, speed, and helping retailers perform at their best.

To bring that same level of service to their digital presence, Worldpack needed to modernize its website and content platform.

Together with digital agencies Partout and Solvy, Worldpack migrated from a legacy CMS to a modern composable architecture powered by Prepr CMS and Nuxt, giving marketing teams more control over content and enabling a more personalized experience for different industries.

For years, Worldpack relied on Typo3 to manage its website. While the platform had served them well, it increasingly became a bottleneck for the marketing team.

Updating content often required technical support, and launching new pages could take longer than expected. As the retail market moves quickly, this lack of flexibility made it difficult to respond to new campaigns or opportunities.

Another challenge was the ability to speak to different audiences. Worldpack serves a wide range of industries — from fashion and food retail to hospitality — but the website could not easily adapt content to these different segments.

To keep pace with its business, Worldpack needed a platform that allowed its digital presence to move faster and become more adaptable.

The new platform combines Prepr CMS as the central content hub with Nuxt as the frontend framework, resulting in a fast, flexible composable architecture. With Prepr, Worldpack’s marketing team now has full control over content. Reusable content blocks and structured content models make it easy to create and manage pages efficiently, while reducing dependency on developers. At the same time, Prepr enables audience-specific content, allowing Worldpack to tailor messaging to different industries and customer segments.

On the frontend, Nuxt delivers a modern, high-performance experience with strong SEO capabilities. Together, Nuxt and Prepr create a setup where developers can build fast, scalable experiences, while marketers can move quickly and independently.

Instead of performing a simple CMS migration, Solvy and Worldpack rethought the entire digital architecture. The goal was to create a platform that empowers marketers while giving developers the flexibility to scale and evolve the digital experience over time.

The project started by mapping the ideal customer journey, ensuring that every technical decision directly supported commercial and marketing goals. From there, the team moved to a headless architecture, fully decoupling the frontend from the backend. This removed the limitations of the legacy system and made it possible to iterate faster, add new features, and connect additional channels without friction. Performance and SEO were built in from the start, with a clean architecture and modern frontend setup to ensure fast load times and a smooth user experience.

The new platform already strengthens how Worldpack manages its digital presence.

• Faster marketing execution: Marketing teams can now create and launch new pages and campaigns much faster than before.
• More relevant customer experiences: Content can be tailored to different industries, making the website more relevant to visitors.
• A future-proof architecture: With a composable stack, Worldpack can easily extend its platform, connect new channels, and scale internationally.

With Prepr and Nuxt in place, Worldpack now has a flexible digital foundation for continued innovation. The architecture allows the team to expand personalization, integrate additional systems, and deliver consistent experiences across channels.

By modernizing its digital stack, Worldpack has aligned its online presence with its core promise: delivering service, speed, and reliability to retail brands worldwide.