The challenge: when your CMS becomes a bottleneck
For years, Worldpack relied on Typo3 to manage its website. While the platform had served them well, it increasingly became a bottleneck for the marketing team.
Updating content often required technical support, and launching new pages could take longer than expected. As the retail market moves quickly, this lack of flexibility made it difficult to respond to new campaigns or opportunities.
Another challenge was the ability to speak to different audiences. Worldpack serves a wide range of industries — from fashion and food retail to hospitality — but the website could not easily adapt content to these different segments.
To keep pace with its business, Worldpack needed a platform that allowed its digital presence to move faster and become more adaptable.

