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Why choose a headless CMS as a marketer?

Headless CMS

These days marketers are expected to support a variety of seamlessly connected touchpoints and deliver the right personalized content at the right time to meet customer demands. In this blog, explore the top 5 reasons why you should consider a headless CMS for your business.

In your search for better ways to deliver on these new expectations, I am sure you would have come across the mention of a headless CMS.

This type of content management system (CMS) is referred to as headless as it allows multiple parties in an organization to manage and write content and use it across all your applications via an API.

The head or presentation layer is not attached to the backend, allowing you to control the presentation for each channel with the appropriate frontend tech for that channel. Hence the term headless CMS.

In this blog, we will explore the top reasons for considering a headless CMS option for your business to deliver on your digital content strategies.

Top 5 Reasons to select a headless CMS

There are many reasons why headless CMSs are a popular choice for adoption by so many companies. Let’s explore the top 5 benefits it offers you.

1. Independence for marketers

A headless CMS allows you as a marketer to directly handle the content on a particular channel without the involvement of developers. It gives you more options to create regular and timely updates to engage with customers.

2. Improved and tailored user experience and accessibility

With a headless CMS, you can deliver cutting-edge digital tailored experiences across any device and platform, unlike with the traditional CMS version. 

This enables the delivery of e-commerce or product information through a consistent, omnichannel experience. Consistent experiences are vital for attracting new users, strengthening user loyalty, and growing your brand.

3. Manage content across multiple channels on a single-platform

Customer needs and expectations grow and change as technology evolves and the number of connected devices increases. 

With a headless CMS, the frontend is decoupled from the content layer enabling developers to work more flexibly across various devices and touchpoints. You can deliver content through an omnichannel approach, as it does not limit developers and marketers to complex CMS frameworks.

A headless CMS also offers centralized content management. You create, save and manage content from one location across multiple channels. This enables the effective use and reuse of content to send a uniform message across all channels. 

This way, you can build consistency and reduce your time to market for your content.

4. Fast to build, test, learn and iterate your applications

With a headless CMS, the development team focuses on the frontend user experience and business objectives only. Using microservices, you can have applications created quickly using many APIs.

This means that you can prototype, test, and deploy your applications faster and test new and additional channels without compromising current operations. To refresh your website using a headless CMS, you can focus on a section of the entire application without a complete rebuild.

5. Prepared for growth and scalability

A headless CMS enables you to publish as much content as you desire and scale it across many channels quickly.

By keeping the back and frontends separated, you can upgrade your applications, customize your website or redesign your next campaign without any impact on content performance or accessibility.

You can create content in a separate and parallel workflow without disruptions like developers innovating on the frontend. 

Would you like to see these key benefits of a headless CMS in action?

The many benefits of a headless CMS are irrefutable and make it clear why this modern and future-proof architecture is starting to dominate the web development industry.

The Prepr headless CMS is a future-proof headless CMS option for content management and multi-brand publishing. It is one of the easiest headless CMSs to implement and offers a built-in personalization engine and optimization features to maximize impact.

You can Book a demo here and find out first-hand why it might be in your interest to start your next project with this technology. See this user-friendly option and all the benefits it brings to marketers and developers.