Prepr’s top 10 features agencies can’t live without

Content inefficiencies are a costly challenge, draining up to 20% of company revenue annually—and agencies managing multiple clients and environments feel the pressure even more acutely. Tight deadlines, high expectations, and the constant demand for personalized content mean agencies must rely on tools that simplify workflows, enhance content delivery, and offer actionable insights.

Yet, many agencies still struggle with fragmented systems and inefficient processes. Tasks like managing content across platforms, running A/B tests, and collaborating effectively can feel overwhelming without the right support.

Since it’s the season of giving, we’ve wrapped up a special gift just for agencies: a curated collection of the 10 most-loved Prepr features designed to tackle these challenges head-on. From adaptive content and schema synchronization to A/B testing and metrics that matter, this feature bundle is here to help agencies streamline their workflows and deliver exceptional results—just in time to start the new year strong.

Ready to unwrap it?

Before diving into the technical features, it’s important to highlight something that many agencies value most—our responsive and helpful support team. While Prepr is packed with powerful tools, the way we listen to agency feedback and quickly implement changes is something many users have appreciated. As one agency noted on G2, “The support team is amazing and always there to help. Also there documentation is great. I really love the segmentation functionality & ai translation feature.”

This approach, based on collaboration and continuous improvement, is why agencies trust Prepr to handle their content needs. Apologies for the brief detour, but it felt important to mention.

And now, let’s look at the top 10 features that are making a real difference.

Adaptive content in Prepr helps agencies deliver personalized, dynamic experiences for their clients across various channels. By creating flexible, reusable content blocks that can be customized based on user behavior, demographics, or contextual data, agencies can easily target specific audiences with tailored messages. This not only saves time but also reduces costs for clients by ensuring more relevant and impactful content.

The best part? Implementing adaptive content is simple and the results are seen fast.

The introduction of a new content view allows agencies to easily manage and track adaptive content and A/B tests in one place. Users can quickly filter content by status, type, model, and language, making it faster and simpler to find exactly what they need.

You can check more information on adaptive content in these blog articles: Prep Blogs - Adaptive content

Prepr’s A/B testing and metrics features help agencies optimize content and measure performance without third-party tools. By testing variations directly in Prepr and tracking impressions and conversions, agencies save time and costs while analyzing real-time insights. The process is simple and intuitive—agencies can quickly create content variations, test them in real-world scenarios, and measure key metrics like user behavior and conversion rates. Whether testing headlines, images, or calls to action, A/B testing helps agencies fine-tune their strategies for maximum impact.

As Good News shared with us, they were "proud of implementing A/B testing with metrics quickly and easily," and even completed their first successful A/B test with Prepr. Testimonials like these show how Prepr’s A/B testing helps agencies fine-tune their strategies for maximum impact.

To learn more about how to run A/B tests in Prepr, check out our docs: A/B tests

Prepr’s Custom events feature gives agencies the freedom to define and track events tailored to their specific segmentation needs. Previously limited to predefined events, this update allows agencies to capture data that aligns perfectly with their workflows and personalization strategies. Whether it’s a unique user action or a custom behavior metric, agencies now have full control over the events they set up and monitor, empowering them to create more effective and targeted campaigns.

For more details about Custom Events, check out the full update here: Custom events.

Prepr’s schema sync feature helps agencies maintain consistency across different environments by syncing content models (schemas). A big benefit agencies appreciate is the ability to use any of their preferred Git repository services—GitHub, GitLab, or Bitbucket—making it even easier to integrate schema sync into their existing workflows. This ensures that content structures remain aligned between staging, production, and other environments, reducing the risk of errors.

With the recent schema sync upgrade, managing and syncing schema changes has become even easier, streamlining the process and eliminating manual updates. This upgrade makes it faster and more reliable for agencies to keep their content models in sync across environments.

For more details on schema sync and the latest updates, check out these resources: Syncing a Schema and Schema Sync Upgrade.

Prepr’s agency-friendly pricing model, FLEX, stands out in a market where many CMS solutions charge based on complex, technical factors like server usage, API calls, or content volume—elements that can be difficult for clients to understand and predict. This often leads to hidden costs and confusion as agencies scale.

Instead, Prepr offers a straightforward, easy-to-understand pricing structure. It simplifies cost predictions for agencies, focusing on the number of users, locales, and other key factors that directly impact content delivery. Unlike traditional CMS pricing models, FLEX offers maximum flexibility with unlimited models, components, and users, so agencies can easily scale without facing hidden fees or complicated pricing adjustments.

For more information on how Prepr’s pricing model benefits agencies, check out this detailed blog article: Agencies deserve better: CMS pricing they’ll love.

Prepr’s AI text features are a hit among agencies because they bring value to their clients by simplifying content creation. These features automatically generate SEO-friendly text, including metadata and keywords, ensuring high-quality content optimized for search engines without extra effort. Agencies appreciate how this not only saves time but also enhances the satisfaction of their clients, who benefit from faster and more effective workflows.

During our roundtables, many agencies shared how their clients love this feature, with one editor noting, "It's one of those things that's initially a luxury when it was first introduced, but I got so used to it that I miss it when it's not available for other fields.” This highlights how AI text features quickly become an integral part of the workflow, saving agencies significant time and effort.

To learn more about AI features in Prepr, check out our doc: AI text features.

Prepr now lets you organize your models and components into folders, making it easier to manage and find related items. For teams dealing with dozens of models or components, these folders eliminate the need to scan long alphabetical lists. Instead, you can group related models or components—like those used as sections of a page—into intuitive categories, streamlining workflows and improving efficiency.

To learn more about schema folders, explore our documentation: Schema folders

Prepr’s environment-to-environment content export feature simplifies the process of transferring content between two different environments. This capability ensures that agencies can easily move content without manually recreating or adjusting it in each environment. By using actual production content for development and testing, you improve collaboration with marketers and editors for more accurate testing of realistic scenarios.

For more detailed information, check out the full update here: Environment-to-environment content export

Prepr’s Visual model and component selection improve the content editing process by displaying visual previews of content items and components before selection. This makes it easier for content editors to choose the right elements, even for components with technical names like "Call to Action." The feature also organizes component using tags, which act as categories (e.g., "Articles"), helping users quickly find what they need.

For further details, check out the complete update: Visual model and component selection

Prepr’s Preview Content Items feature allows agencies to easily review and validate their content before publishing. By using review URLs, agencies can preview content in different environments, ensuring it appears as expected. If no front-end is linked to the Prepr API, users can still use the Preview button in the content sidebar to get a quick, overlay-based view. It's a simple yet powerful tool to streamline the content approval process.

For more details, check out the preview content items

We’re happy to share that Prepr’s Live Preview in Content Items is set to launch in Q1 2025. This feature will be a major time-saver for agencies, helping streamline content management and improve workflow efficiency.

Stay tuned—it’s set to become an agency favorite! We are sure they will love it!