Prepr’s Agency Talks are exclusive video interviews with top agencies, where industry experts share key insights and invaluable tips. In this session of Prepr Talks, we had the pleasure of sitting down with Steven Ammerlaan, co-founder of Social Brothers and SB Group. Steven shared his expertise on transforming digital platforms, adapting to new technologies, and creating strategies that meet clients' dynamic needs. Leading the conversation is Jouko Huismans, CEO of Prepr.
Main discussion points:
- Evolving from simple websites to dynamic digital experience platforms.
- Adopting headless architecture for scalability, flexibility and growth.
- Integrating AI for workflow optimization.
- The importance of tailored team structures to meet diverse client needs.
Hear it straight from the experts
"The only certainty in the digital world is change. To thrive, agencies must embrace new technologies and invest in constant learning." – Steven Ammerlaan
And these are the key topics and takeaways form the interview.
1. The evolution of the digital platforms
Steven emphasizes how the digital market has transformed dramatically over the last 15 years. The discussion highlights a significant shift in client needs. Websites are no longer just digital business cards; they have evolved into dynamic platforms that enable personalization, community engagement, and deep integration with social and mobile channels.
“We’ve moved from crafting WordPress templates in our attic to building community-focused platforms and personalized digital experiences,” Steven explains.
Steven highlights a growing trend where traditional sales models are replaced by digital tools, with manufacturers and trade companies now prioritizing digital-first strategies.
Social Brothers – Agency Background