Conversion Optimization

When Google Optimize was suddenly discontinued in 2023, businesses were forced to reassess their optimization strategies. This reignited the long-standing debate: which is better—client-side or server-side testing? As security concerns rise, mid-sized companies now face the challenge of finding the right approach for their needs. Could a new, innovative solution offer the best of both worlds?

In my work, I interact with many agencies daily, which gives me a unique perspective on their happenings. I observe their enthusiasm for creating exceptional experiences, but also their frustration of not always having the best solution that creates value for their customers, primarily due to inadequate optimization tools. I'd like to share these frustrations, the issues with these tools, along with a potential solution: a conversion-centric Headless CMS. Which could be particularly beneficial for medium-sized projects.

In both sports and web development, the power of collaboration often outshines individual brilliance. Just as a volleyball team's success hinges on the coordination of its players, website building and optimization thrive when integrated. In this article, we’ll discuss the downsides of keeping content management and optimization separate and how a unified solution, like Prepr's headless CMS with optimization capabilities, brings numerous benefits.

As a digital marketer, your constant pursuit is to attract visitors to your website and, in most cases, convert them into leads. You've set up an impressive landing page to welcome and intrigue them with information tailored to their interests. However, what happens after they leave that landing page? In many cases, these valuable visitors get lost, click away, and are never seen again. This phenomenon is known as the 'Conversion Leak' - a challenge that many marketers struggle with. In this article, we explore the problem of the 'Conversion Leak' and discuss a powerful solution: Segment targeting.

As someone with experience in the marketing arena, you're likely aware of the power of social media campaigns in promoting your brand. However, even the most promising campaigns can fall short of expectations without a well-thought-out strategy for engaging visitors once they land on your website. In this blog, we'll explore how you can optimize your marketing efforts to achieve remarkable success and make every marketing dollar count.

In the world of marketing, your website stands as a pivotal tool for engaging customers and driving conversions. Yet, to make the most of your marketing endeavors, it's vital to consistently refine and enhance your site's performance. In this blog, we'll delve into five major tips to create a superior website experience. Let's jump in!

Hospitality platform Booking knows all about improving the customer experience. In this episode of our interview series Prepr Talks, we're sitting down with Alex Ioana from Booking. What can we learn from Alex about optimization, personalization, and the partner side of Booking?

What can automotive companies teach us about content marketing, optimization, and personalization? In this episode of our interview series Prepr Talks, we're sitting down with Duncan Buisman: business owner at Terberg Business Mobility. What can Duncan tell us about lead generation for his business and how does this translate to lead generation for other companies?

What are the latest trends in content marketing, optimization, and personalization? In this episode of our interview series Prepr Talks, we're sitting down with Joost Kortlever: founder of creative management platform Bannerwise. What can Joost tell us about lead generation and onboarding clients as a SaaS company?