The innovative nature of the headless CMS was born from the demands of the new digital era. The biggest driver is the need for businesses to engage customers online on multiple platforms with personalized content specific to their stage of the customer journey. In this blog, we will explore the host of benefits of using a headless CMS for your business and see why it is considered a modern approach to CMS.
What makes a headless CMS better?
The benefits of a headless CMS are immediate and compelling. Let’s explore the top 7 benefits a headless CMS offers you.
1. True omnichannel experiences
Marketing teams are enabled to push content on multiple channels, from landing pages to mobile apps, mobile sites, and devices via an API. You can publish personalized content across all touchpoints to increase customer satisfaction rates and increase profitability.
2. Flexibility in the type of CMS programming languages
A headless CMS is API driven so you can build your presentation layer and frontend as you wish and pick your programming language, such as DXP, React, Nuxt.js, Next.js, Node.js, Angular, GraphQL, Vue.js, Gatsby, Laravel, or PHP.
It saves developers time and frontend developers can pull from or push data into other ecosystems. This freedom of choice and various APIs empower developers to create differentiated customer experiences for every channel.
3. Future-proof content at a lower cost
A headless CMS enables your teams to create new websites and add functionalities to websites and portals faster. This way you can easily rebrand and restructure your content without any technical changes.
It enables you to separate your presentation layer from your data and logic layer to future-proof your application. Also, your upfront costs are lower as you can opt to start with smaller solutions to grow from, rather than starting with a big and costly web development project.
4. Evergreen into the future
A headless CMS is managed and upgraded by the provider. This saves the time, effort, and costs of having to upgrade systems and platforms every time a new project starts.
5. Advanced software architecture
The software architecture of a headless CMS — in which the CMS platform and the published content are separated — has many benefits:
Security: your content is made public after approval and encryption.
Server scalability: to add more servers you simply connect content to it.
Availability: the back- and frontends in the headless CMS are not dependent on each other for performance allowing you to scale performance even when one is down.
6. Ease of use, support, and scaling
The CMS part of a headless CMS is just for storing and managing content and is not packed with features that you do not require. This makes it easy to use. The content is delivered via API making it easier to edit, maintain, and distribute for non-technical people.
Your content can be reused and combined with several different presentation outputs. It also easily and securely integrates with any of your existing systems and includes the use of webhooks.
With a headless CMS you can publish content at scale without sacrificing performance.
7. Smaller teams
In the headless CMS approach, every team member can focus on their area of expertise. While content editors can use the content management system that fit their needs, developers can use the tools, services, and workflows they like.
This means you do not need diverse developer experience, and it increases developer productivity. This saves on costs and allows you to focus on growing revenue and online content results instead.
If you need to meet tight deadlines involving multiple channels and want flexibility in your content design and application architecture, while requiring less specialized resources – then exploring a headless CMS option might be your next step.
Do you want to see the benefits of a truly headless CMS in action?
Experience the built-in personalization engine and optimization features of the future-proof Prepr headless CMS for yourself by booking a demo today.