Why static websites fail to move buyers forward
Your buyers are at different stages of their journey — but your website shows them all the same thing. Without tailored journeys, early visitors leave too soon, researchers don’t find what they need, and high-intent buyers never convert.
First-time visitors bounce before they learn why you matter
First-time visitors get hit with case studies or demo CTAs too soon. Without tailored content, they bounce before they ever learn why your solution matters.
Buyers searching for proof never see the evidence they need
When every visitor sees the same product pages, buyers in research mode have to dig for relevant proof points. Frustration builds, momentum stalls, and deals slip away.
Ready-to-buy visitors miss the moment to convert
Even visitors ready to act are stuck with generic forms. Without context-based offers, you capture low-quality leads and miss your best opportunities to convert.
Meet Prepr
The headless CMS designed to guide every buyer forward
Prepr helps you adapt your site to each stage of the buying journey — so early visitors get discovery content, researchers see the proof they need, and high-intent buyers get the right CTA at the right time.
EARLY VISITORS
Guide early visitors with the right discovery content
Instead of showing case studies or demo CTAs too soon, you can adapt pages for first-time visitors with educational content, simple explanations, and proof of value. That way, early buyers stick around longer, learn what you offer, and move naturally to the next step.
RESEARCHERS
Give researchers the proof they’re looking for
When visitors are in research mode, they need evidence — not generic product copy. With adaptive content, you can show them case studies, comparisons, and integrations at the right time. That way, they find the validation they need and keep the momentum going.
HIGH-INTENT BUYERS
Help high-intent buyers take action fast
When buyers are ready to act, the last thing they need is a generic CTA. Prepr lets you adapt calls-to-action to context — so high-intent visitors see the right offer at the right moment, and your best opportunities convert instead of slipping away.
The A/B testing feature and dynamic personalized content options made our sales and marketing team choose Prepr.
— Thomas H. | Head of Product
INTEGRATIONS
Works with the CRM your team already uses
Prepr connects with HubSpot, Salesforce, Pipedrive, and more — so you can sync customer data, personalize journeys, and send sales the signals they need without changing your setup.
