AI and Prepr

AI for your daily work, ready for what’s next

Handle content creation, workflows, and optimization more efficiently today, with AI that takes action in your CMS.

Create

Use AI to create better content with less effort

With AI Generate, craft everything from meta descriptions to social media posts. Save time on routine tasks and dedicate more energy to your creative endeavors.

Set prompt for text generation. It describes a stylised desktop UI where a prompt builder allows summarizing an article in a conversational tone, with editable tokens and placeholder fields, followed by suggested prompts for meta description, keywords extraction, and title generation based on a chosen field.

Manage

Automate your content workflows with AI

Use the MCP Server to let AI agents interact with Prepr in real time. Trigger content creation, updates, and publishing through structured AI actions.
Task for the AI agent: a clean, flat-style illustration depicting a small robot-like AI head above a rounded interface panel titled “Task for the AI agent.” The panel features a dark-blue header “Create content item” with a pointing hand cursor and an orange spark, and form-like lines—“Update with,” “Assign to,” and “Publish on … at …” with pale placeholders—conveying a simple content workflow within a dashboard.

Optimize

Improve your content performance with AI

Analyze your website and get instant ideas to personalize content for different audiences. From segments to CTAs, everything is ready to apply. 
Check our personalization planner. 
Your personalized plan. It depicts a user interface with two large web app panels: the left shows a browser-like page with an address field containing “your-website.com” and a clickable “Go!” button, while the right panel titled “Your personalized plan” presents card-style sections with user icons and placeholder lines, suggesting dynamically generated, tailored recommendations.

See the MCP server in action

Explore more

Robot portrait: A friendly purple-and-lavender robot stands centered on a deep navy background, featuring a rounded helmet-like head with a dark visor and two simple eyes, stacked neck bands, a torso with a stylized lowercase “p” badge, and raised curved arms in a welcoming gesture, with subtle speckled shading for texture. A small purple rocket icon in the upper left and three orange star-shaped sparkles near the upper right enhance the playful, space-themed mood.
New in Prepr
7 min
What changes when AI can manage content directly in your CMS
Teams are getting used to working with AI to write content. What hasn’t really changed is what happens after, because moving that content into the CMS is still a manual step. This article looks at how that part of the workflow is starting to shift, and how connecting AI agents directly to Prepr changes the way content is handled once it’s ready.
Deborah Astarita
Content Creator @ Prepr CMS
Illustration showing AI giving incorrect API answers versus accurate responses from AI-ready documentation
New in Prepr
8 min
We made our docs AI-ready. Here's why it matters for your next build.
AI tools are part of how developers work, but generic answers often break down when APIs get specific. We made our documentation AI-ready so tools like ChatGPT and editor assistants can work from the same source of truth, making it easier to move from questions to working code.
Kevin Quaedvlieg
Developer Experience Specialist @ Prepr
AI-generated content variants in Prepr CMS interface, showing adaptive content editing with AI-powered personalization for different audience segments.
New in Prepr
6 min
A smarter way to create personalized content: AI variants in Prepr
Personalization is something audiences expect, and many teams already create content for different segments. This article explores how AI-generated variants in Prepr make that work easier and more flexible, helping editors explore ideas, create personalized versions faster, and stay fully in control of the final message.
Deborah Astarita
Content Creator @ Prepr CMS

Expert call

Boost your online success with an adaptive website

Curious about creating adaptive websites? Prepr's headless CMS makes it simple. Book a 30-minute session with a Prepr expert to explore how adaptive content can transform your digital strategy.
Bernard Jan Boekholt profile photo

Bernard Jan Boekholt

Hi there 👋 

Ready to level up your website? Let’s talk about making it adaptive with Prepr. Book a call, and let’s get started!

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