Payload Alternative

Prepr: Headless CMS with less setup and more power

Spend less time configuring and more time building. Prepr comes ready with advanced features like personalization, A/B testing, and visual preview: no extra tools or plugins needed.
Prepr CMS

Clear tiers. Simple, predictable pricing

Built-in personalization and A/B testing in all standard plans

Instant preview for editors out of the box

Editorial workflows, roles, and preview ready out of the box

Easy integration with CRMs, analytics, and marketing tools

Dedicated onboarding and support: even on mid-tier plans

Payload

Free core, but costly for commercial use, unclear for scaling

Requires external tools and setup for personalization and testing

Available in enterprise and requires configuration

Workflows and roles require setup, even in enterprise

Integrations often require custom plugins or development

Community support unless enterprise subscription

The CMS Market Map 2025

The ultimate guide to choosing the right CMS for your next project

The CMS Market Map helps digital teams match CMSs to project needs — based on size, goals, and complexity. Use it to align fast and decide with confidence.

Meet Prepr

The headless CMS for lead-gen websites

Prepr helps modern marketing teams manage content effortlessly, deliver personalized experiences, and build a fast, high-performance website that attracts, engages, and converts visitors‌⁡‍𝅶⁠⁡⁣𝅴𝅹⁡‍𝅸⁢‍⁢​⁢‍⁢⁣‍𝅸⁡⁡‍‌⁡​𝅳𝅷⁡‍‍⁡‍𝅹⁡​⁡‍⁠⁡​⁡‍‍𝅹𝅴𝅺‍𝅺⁡​⁡⁠‍𝅷𝅴⁡⁢𝅳‍𝅺⁢𝅺𝅹⁡⁣⁠𝅹⁡⁣‍𝅸𝅴⁡⁣⁠𝅸⁡⁢‍𝅺⁠⁣𝅴⁡⁣‍𝅺⁢‌⁢‍⁢⁣‍⁢⁢‍⁢⁠‌‍𝅸‍⁢𝅴⁢⁣⁢‌‍𝅸⁢⁣⁢​⁢‍𝅸‌⁢𝅴⁢⁢⁢‍𝅸⁠⁢​‍⁢​⁢⁡⁢⁠⁢⁠‌⁢‍⁣‌⁣⁢𝅺𝅷𝅺⁢‌𝅷⁠⁢𝅸⁠𝅹‍𝅸⁣⁡⁣‍‍‍⁡𝅸 into leads.
BNNVARA logo with dark text
a.s.r. logo with dark text
Hiltermann lease logo with dark text
axo finans logo in dark shape
Talpa network logo with dark text
Popflick logo with dark text
LendMe logo with dark text
Esso logo with dark text
Rijksoverheid logo with dark text
EO logo with dark text
Red cross logo with dark text
I amsterdam logo with dark text

Content Management

Manage content with ease—no developers needed

Create stunning pages effortlessly with the Visual Editor. Run A/B tests to optimize content performance and improve engagement—all without relying on developers. Optimize for search engines with built-in SEO tools and publish quickly to stay ahead.

No-code Personalization

Personalize experiences,
drive conversion rates

Tailor content perfectly to your audiences with Prepr’s personalization tools and ensure privacy with first-party data—helping you  engage visitors, boost conversions, and generate more leads.

Integrations

Connect seamlessly with the rest of your marketing stack

Prepr connects effortlessly with your CRM, CDP, email, and analytics tools—turning audience data into action across your entire marketing stack.

Best headless CMS for Personalization

G2 Headless CMS Report, 2024
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Contact Us

Explore Prepr with our experts

Interested in learning more about Prepr's powerful features? Our sales team is here to guide you. Share your details, and we’ll explore the perfect solutions for your needs.
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Mike Lijffijt

Hi 👋,
Dreaming of digital innovation? Let's make it a reality. Get in touch, and see how our expertise can drive your vision.

Get in touch today

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