Payload Alternative
Payload is for devs. Prepr is for the whole team.
Prepr gives developers the flexibility they expect from a modern headless CMS, while also providing marketers with powerful tools like personalization, A/B testing, and visual editing, all available from day one without the need for additional setup or plugins.
Prepr CMS
Clear tiers. Simple, predictable pricing
Built-in personalization and A/B testing in all standard plans
Instant preview for editors out of the box
Editorial workflows, roles, and preview ready out of the box
Easy integration with CRMs, analytics, and marketing tools
Dedicated onboarding and support: even on mid-tier plans
Payload
Free core, but costly for commercial use, unclear for scaling
Requires external tools and setup for personalization and testing
Available in enterprise and requires configuration
Workflows and roles require setup, even in enterprise
Integrations often require custom plugins or development
Community support unless enterprise subscription
Meet Prepr
The headless CMS for lead-gen websites
Prepr helps modern marketing teams manage content effortlessly, deliver personalized experiences, and build a fast, high-performance website that attracts, engages, and converts visitors into leads.


Content Management
Manage content with ease—no developers needed
Create stunning pages effortlessly with the Visual Editor. Run A/B tests to optimize content performance and improve engagement—all without relying on developers. Optimize for search engines with built-in SEO tools and publish quickly to stay ahead.
Best headless CMS for Personalization
G2 Headless CMS Report, 2024




