Ghost CMS Alternative

Prepr vs Ghost CMS: More than just publishing content

Ghost CMS is made for publishing blogs and newsletters. Prepr goes further, helping you personalize, test, and optimize content experiences to drive leads and grow your business.

Prepr CMS

Built-in personalization and A/B testing in all standard plans

Simple, predictable pricing with generous limits

Visual preview built into the editor

Editorial workflows and role-based access out of the box

Easy integration with CRMs, analytics, and marketing tools

Dedicated onboarding and support: even on mid-tier plans

Scales beyond blogs: great for lead-gen and marketing websites

Ghost CMS

No built-in personalization or A/B testing features

Starts cheaper, but scales quickly with members

Limited to basic blog previews

Lacks advanced editorial workflows, roles, and staging environments

Limited native integrations with CRMs and marketing tools

No dedicated support on lower plans and no live chat on any plan

Best suited for blogs and newsletters, not complex websites

The CMS Market Map 2025

The ultimate guide to choosing the right CMS for your next project

The CMS Market Map helps digital teams match CMSs to project needs — based on size, goals, and complexity. Use it to align fast and decide with confidence.

Meet Prepr

The headless CMS for lead-gen websites

Prepr helps modern marketing teams manage content effortlessly, deliver personalized experiences, and build a fast, high-performance website that attracts, engages, and converts visitors‌⁡‍𝅶⁠⁡⁣𝅴𝅹⁡‍𝅸⁢‍⁢⁢‍⁢⁣‍𝅸⁡⁡‍‌⁡𝅳𝅷⁡‍‍⁡‍𝅹⁡⁡‍⁠⁡⁡‍‍𝅹𝅴𝅺‍𝅺⁡⁡⁠‍𝅷𝅴⁡⁢𝅳‍𝅺⁢𝅺𝅹⁡⁣⁠𝅹⁡⁣‍𝅸𝅴⁡⁣⁠𝅸⁡⁢‍𝅺⁠⁣𝅴⁡⁣‍𝅺⁢‌⁢‍⁢⁣‍⁢⁢‍⁢⁠‌‍𝅸‍⁢𝅴⁢⁣⁢‌‍𝅸⁢⁣⁢⁢‍𝅸‌⁢𝅴⁢⁢⁢‍𝅸⁠⁢‍⁢⁢⁡⁢⁠⁢⁠‌⁢‍⁣‌⁣⁢𝅺𝅷𝅺⁢‌𝅷⁠⁢𝅸⁠𝅹‍𝅸⁣⁡⁣‍‍‍⁡𝅸 into leads.

Content Management

Manage content with ease—no developers needed

Create stunning pages effortlessly with the Visual Editor. Run A/B tests to optimize content performance and improve engagement—all without relying on developers. Optimize for search engines with built-in SEO tools and publish quickly to stay ahead.

No-code Personalization

Personalize experiences, drive conversion rates

Tailor content perfectly to your audiences with Prepr’s personalization tools and ensure privacy with first-party data—helping you engage visitors, boost conversions, and generate more leads.