Achieving ambitions through innovation
Leading Courses, the leading European booking and review platform for golfers, has high ambitions. They not only encourage members of the golfing community to share their experiences but also strive for all golfers worldwide to use their platform when looking for places to golf next.
To fulfill this ambition, Leading Courses wants to provide its audience with inspirational digital content, personalized where possible. But since all content is available in 7 languages, and Leading Courses offers a selection of 25.406 golf courses in 156 countries, offering personalized content is just as much a challenge as it is an opportunity.
To successfully roll out this transformation, Leading Courses determined it was time to focus more on innovation. First up: implementing a modern, headless architecture and CMS.