Increasing engagement with an omnichannel approach
Mediahuis is one of the largest media organizations in the Benelux, owning a dozen of media outlets, including two leading radio stations: Nostalgie and NRJ. The ultimate goal for the organization is to turn these two radio stations into strong audio brands. To achieve this objective, both stations follow an omnichannel approach.
Radioshows, online content, offline events, live messaging, and social media are all deployed to build a durable connection with the target audience. One major challenge is centralizing all customer event data: with this, commercial campaigns and marketing efforts can be rolled out more efficiently. For this, Mediahuis hoped to find a headless CMS that could easily integrate with their existing platforms and publication schedule.