Three crucial content management trends in 2021⁡𝅶‍‍𝅺⁡‍𝅴⁡𝅴𝅹‍‍⁢𝅵‍‍⁡​⁡‍⁠⁡​⁡‍‍𝅹𝅴𝅺‍‍‍𝅷‍‍𝅳⁡‍⁠‍‍⁢𝅵‍‍𝅳⁡⁣⁡⁣⁡​⁡⁢⁢𝅵‍𝅺‍𝅺𝅸‌⁡‍𝅶⁠⁡⁣𝅴𝅹⁡‍𝅸⁡​⁡‍⁠⁡​⁡‍‍𝅸‍⁡‍𝅹⁡​⁡‍⁠⁡​⁡‍‍𝅹𝅴𝅺‍𝅺⁢𝅺𝅹⁡⁣⁠𝅹⁡⁣‍𝅺⁠⁣𝅴⁡⁣‍𝅺⁢⁠⁢‌⁢​⁣⁢‍⁠⁢𝅴‍𝅸⁢‍⁣⁢‍𝅸⁢⁣⁢𝅴⁢⁣‍𝅸‌⁣⁢𝅳⁢⁠‍𝅸⁢⁣⁢​⁢𝅳‌⁢𝅳⁢⁢𝅳⁣⁢⁢⁢𝅴⁢𝅴⁢⁢⁢𝅺𝅷𝅺⁢‌𝅷⁠⁢𝅸⁠𝅹‍𝅸⁣⁡⁣‍‍‍⁡𝅸

While not every business generates revenue purely from digital content, it sure is a helping hand. Delivering the right content to your audience can even help grow and increase conversion rates up to 600%. Currently, most organizations share content to convince their audience to buy products or use their services — actually, roughly 24% plan to increase their content marketing spending in B2B and B2C.

But when creating conversion-driven content, businesses need to keep in mind that it’s not the content itself that ultimately generates revenue. It’s the engagement with the actual content that counts, as customers that engage with shared content are more likely to become a loyal audience. Over 50% of consumers state that reading blogs influences whether they make a purchase or not, and 61% of consumers even say that they are more likely to buy from a company that provides custom content.

The demand for qualitative digital content keeps increasing, and implementing content as a business driver remains a high priority for businesses around the globe. As a result, the already large number of content management solutions available keeps growing, and Chiefmartec’s Marketing Technology Landscape saw a year-on-year rise of 5,6% in 2020. With the rapid digital transformation going on these days, who knows what 2021 will bring?