Iamsterdam.com selects Prepr for content management and personalization⁡𝅶‍‍𝅺⁡‍𝅴⁡𝅴𝅹‍‍⁢𝅵‍‍⁡​⁡‍⁠⁡​⁡‍‍𝅹𝅴𝅺‍‍‍𝅷‍‍𝅳⁡‍⁠‍‍⁢𝅵‍‍𝅳⁡⁣⁡⁣⁡​⁡⁢⁢𝅵‍𝅺‍𝅺𝅸‌⁡‍𝅶⁠⁡⁣𝅴𝅹⁡‍𝅸⁡​⁡‍⁠⁡​⁡‍‍𝅸‍⁡‍𝅹⁡​⁡‍⁠⁡​⁡‍‍𝅹𝅴𝅺‍𝅺⁢𝅺𝅹⁡⁣⁠𝅹⁡⁣‍𝅺⁠⁣𝅴⁡⁣‍𝅺⁢⁢‌⁢⁣‍‍⁢𝅴⁢⁡⁢⁢‍𝅸⁢⁣⁢𝅴⁢𝅳⁢‍𝅸⁢⁣‌⁢⁢⁡‍𝅸⁢𝅴‌‍⁢⁡‍𝅸⁢⁠⁣⁢‍⁢‌⁢𝅳⁢𝅴⁢‍⁢⁢⁢⁢​⁢𝅺𝅷𝅺⁢‌𝅷⁠⁢𝅸⁠𝅹‍𝅸⁣⁡⁣‍‍‍⁡𝅸

Under the name 'Iamsterdam', amsterdam&partners provides cultural information about the Amsterdam metropolis to over 1 million residents and 9 million tourists. The city marketer shares information on a variety of channels, including the extensive online platform Iamsterdam.com, the Iamsterdam City Card app, a digital newsletter and the Iamsterdam store and webshop. 

Due to the complexity of the online platform, the desire arose to switch from Sitecore to a more flexible, scalable headless CMS. This enables amsterdam&partners to adopt a 'digital first approach' - a way of working in which the online platform is leading, and all offline communication follows from it.

After an extensive selection process, amsterdam&partners chose Prepr. The Dutch software company develops the world's first data-driven headless CMS: a content management system that combines content and data. With features such as multi-site control, AB-testing and a fully integrated personalisation engine, Prepr makes it possible to publish online content easily and to increase the impact of content. Without the need for an unnecessarily complex platform.