Headless CMS trends for 2023⁡𝅶‍‍𝅺⁡‍𝅴⁡𝅴𝅹‍‍⁢𝅵‍‍⁡​⁡‍⁠⁡​⁡‍‍𝅹𝅴𝅺‍‍‍𝅷‍‍𝅳⁡‍⁠‍‍⁢𝅵‍‍𝅳⁡⁣⁡⁣⁡​⁡⁢⁢𝅵‍𝅺‍𝅺𝅸‌⁡‍𝅶⁠⁡⁣𝅴𝅹⁡‍𝅸⁡​⁡‍⁠⁡​⁡‍‍𝅸‍⁡‍𝅹⁡​⁡‍⁠⁡​⁡‍‍𝅹𝅴𝅺‍𝅺⁡​⁡⁠‍𝅷𝅴⁡⁢𝅳‍𝅺⁢𝅺𝅹⁡⁣⁠𝅹⁡⁣‍𝅸𝅴⁡⁣⁠𝅸⁡⁢‍𝅺⁠⁣𝅴⁡⁣‍𝅺⁢⁢𝅳⁢⁢⁢⁢⁢𝅴⁢⁢‌⁢‍𝅸⁢𝅴⁢⁠‌‍𝅸⁢⁣⁣⁢⁠⁢‍𝅸⁢𝅳‌⁢⁠‍𝅸⁣⁢⁢⁢‌‌⁢⁣⁢𝅴⁢𝅴⁢𝅺𝅷𝅺⁢‌𝅷⁠⁢𝅸⁠𝅹‍𝅸⁣⁡⁣‍‍‍⁡𝅸

According to Google, the average person shifts between three different devices to complete a task and uses over 10 channels to communicate with businesses. This indicates that an omnichannel experience has become increasingly important. Visitors want the same interaction across different platforms, and pick up right where they left off. A perfect example is online shopping. When you visit a store via their website on the computer and later on their smartphone app, you want both experiences to correlate with each other. Recently viewed, the wishlist, and the shopping cart, it has to be the same. 

Personalized experiences have become an important part of the customer experience. According to Forbes, 74% of website visitors are frustrated when their visit is not personalized. Additionally, 91% of the customers add that they are more willing to shop with a brand that offers relevant offers and recommendations. This enhances the idea that personalized omnichannel customer experiences are becoming more important. 

Furthermore, people are more connected with a brand and expect some sort of personality and human touch when they communicate. Due to technology nowadays it is possible to connect user data across almost every touchpoint.