This is what Google's third-party cookie phase-out means for marketers⁡𝅶‍‍𝅺⁡‍𝅴⁡𝅴𝅹‍‍⁢𝅵‍‍⁡​⁡‍⁠⁡​⁡‍‍𝅹𝅴𝅺‍‍‍𝅷‍‍𝅳⁡‍⁠‍‍⁢𝅵‍‍𝅳⁡⁣⁡⁣⁡​⁡⁢⁢𝅵‍𝅺‍𝅺𝅸‌⁡‍𝅶⁠⁡⁣𝅴𝅹⁡‍𝅸⁡​⁡‍⁠⁡​⁡‍‍𝅸‍⁡‍𝅹⁡​⁡‍⁠⁡​⁡‍‍𝅹𝅴𝅺‍𝅺⁡​⁡⁠‍𝅷𝅴⁡⁢𝅳‍𝅺⁢𝅺𝅹⁡⁣⁠𝅹⁡⁣‍𝅸𝅴⁡⁣⁠𝅸⁡⁢‍𝅺⁠⁣𝅴⁡⁣‍𝅺⁢⁢‍⁢‍⁢⁢⁢⁡⁢‍⁢‍𝅸⁢⁡⁢𝅳⁢‍⁢‍𝅸⁢⁣⁣‍⁢‍𝅸‍⁠⁢⁣‍𝅸⁢⁢𝅴⁢⁣‌‌⁢⁠⁢𝅳⁣‍‌⁢‍⁢𝅺𝅷𝅺⁢‌𝅷⁠⁢𝅸⁠𝅹‍𝅸⁣⁡⁣‍‍‍⁡𝅸

Before we dive into the third-party cookies, it’s important to understand how cookies work. Unfortunately, digital cookies aren’t as delicious as they sound. Cookies are text files that contain small pieces of data. With cookies, a website can remember your actions, and improve your web browsing experience. Cookies are chunks of data, and data is often passed on from one party to another. As a result, we can distinguish several kinds of cookies, including first-party and third-party cookies.

First-party cookies are files directly created and stored on your web browser by the website you’re visiting. They enable site owners to collect analytical customer data, remember language settings, and perform useful functions that contribute to a good user experience. Examples are pages you visited, or items stored in your shopping cart. The data owner is the owner of the domain that you visited, and the owner has gained access through user consent. It’s first-hand data, and as a result, its quality is high, and the targeting reach is exact.