5 signs your traditional CMS leaves you frustrated
Headless CMS
Imagine this, you and your content team are working on a new white paper regarding your main keyword topic. Finally, the final version (Whitepaper_final_def1.5) is done and ready to go live. But then you get the message from your development team that you have to wait until they’re finished doing updates - which can take up more than a day! Recognizable? Turns out, you’re not the only one. According to research by Magnolia 86% of marketers experience CMS frustrations. In this blog, we’ll discuss the most common CMS frustrations and share our view on how to solve these.
1. You rely on others to publish content
Have you ever calculated how much time you and your team spend on creating content and managing the technology you’re working with? If you have to work with a CMS that requires a lot of alignment with and waiting on development, it can mess up your workflow and progress. A recent study shows that 34% of content teams find it difficult to unify with their development team. When content teams have the possibility to frequently post content independently of development teams, productivity will benefit.
2. Your CMS lacks flexibility
A traditional CMS is developed as a monolithic system. This means it’s a unified unit that’s self-contained and independent from other applications. Adding or removing something from this application can be time-consuming and have severe maintenance consequences. All of this harms the flexibility of your content team and has a negative impact on their productivity.
3. Your wish for personalization seems unreachable
Personalizing content for your website visitors is a long-wanted wish for many marketers. Unfortunately not many know where to start or have to work with an outdated tech stack that does not include this feature. It can be extra frustrating to know that 80% of the customers are more likely to buy from a company that offers personalized experiences. So you are longing for it, and your customers are waiting for it - you just need the right tools and strategy to lift off.
4. You have to manually update content
Working across different platforms in a traditional CMS, probably means you have to manually publish and update your content. This is a very time-consuming task, time you can easily put in many other tasks that actually will help you reach your marketing goals.
5. Your team gets too creative with the front end freedom
Working in a traditional CMS leaves you with many options like live preview and a visual editor. This also means your team gets the freedom to go wild in the front end with their publications, which can lead to inconsistency in spacing, fonts, images, and other visual elements. You don’t want to spend too much time reviewing every piece of content that they publish, right?
Let’s dive into our view on how to solve, or at least reduce these frustrations. Trust me, we’ve all been there.
Our advice
If one or more of the described frustrations above sounds familiar to you, you may have outgrown your current traditional CMS. So maybe it’s time to investigate other options in the market. One of the solutions you probably should consider is a headless CMS. A headless CMS differs from a traditional CMS because it’s not tied to code or a publishing format. This helps you reuse content with ease and increases the speed of content publishing for 50% of the marketers.
Do you want to discuss the possibilities of a headless CMS and how it can help you reach your conversion goals with the built-in personalization engine? Book a demo with one of our employees, and let us help you replace those frustrations for happy feelings.