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To help you understand the benefits of Prepr CMS, we'd like to share a quick journey and explain the differences between a CMS, headless CMS, and a data-driven CMS. We're here to make things easy!

The beginning

What is a CMS?

A content management system (CMS) is a software application that allows you to build and manage a website without having any coding skills.

A CMS connects the frontend (the presentation layer of the website, including its visible content) to the backend (the database and user interface used to create and publish content). It’s bundled into a single application that publishes content web-first. A CMS therefore allows users to easily manage all content for a single website in one place, without the need of a developer to edit or upload items.


What is a headless CMS?

A headless CMS disconnects the frontend and backend of a website and makes content available through an API, such as REST or GraphQL.

The term “headless” derives from the concept of chopping the “head” (the frontend) off the “body” (the backend). Using a headless CMS means users are able to serve any type of content to every kind of platform or device. Therefore, headless CMSs make publishing content across multiple platforms extremely easy.


What is a data-driven CMS?

A data-driven CMS is a CMS that includes data-driven features to improve the digital customer experience. It captures event data from your frontends and sends it back to the CMS to feed features like AB-testing, notifications, personalization, recommendations, and content analytics.

A data-driven CMS makes content management, optimization, and personalization much easier without being a major expense.

The future

Our solution

Prepr is the world’s first data-driven headless CMS. We’ve paired the functionalities of a headless CMS with a built-in personalization engine and optimization features. Why? Because we believe that working both data-driven and headless is essential for companies that want to deliver outstanding customer experiences on all available touchpoints.

By integrating data-driven and headless features into one seamless solution, we’ve made it easier for businesses to attract, engage, and convert their customers. All while saving development time and licensing costs. This is what makes your business truly ‘future-proof’. 


Getting started with personalization

A step-by-step guide to boost conversion rates by 30% or more with adaptive content.

Start Building Today

Finally create real unique digital experiences with ease

  • Join the Prepr Community for free
  • No credit card needed
  • Personalization features are included