Visual editing
What you edit is what you see
The visual editor in Prepr shows your content updates instantly—right next to your editing tools. No more flipping tabs or wondering how it’ll look.
A/B-Testing
From content to conversion: A/B testing simplified
Quickly evaluate different content versions to understand what truly appeals to your visitors.
AI
Unleash AI to craft your story
Leverage AI for automatic translations, copy enhancement, and SEO. Streamline your process with intelligent editing.
Recommendations
Boost engagement with highly relevant content recommendations
Quickly evaluate different content versions to understand what truly appeals to your visitors.
Content scheduling
Plan and publish your content when it’s most effective
Easily schedule posts in advance and automate publishing, so your content goes live exactly when you want it to, without manual intervention.
Collaboration
Streamline team collaboration with clear workflows
Keep content moving through your team with built-in workflows for reviewing, approving, and publishing, so nothing gets stuck in the process.
Version control
Track changes and revert to previous versions effortlessly
Never worry about losing important updates. You can always access previous versions of your content and roll back if needed.
Content modeling
Structure content to fit any use case
Create flexible and customizable content types that adapt to your needs, ensuring consistent and scalable content management across all projects.
Asset Management
Easily manage all your media in one place
Organize, edit, and reuse images, videos, and other media files with a centralized media library, giving you easy access to all your assets.
Localization
Manage content in multiple languages with ease
Deliver localized experiences by managing translations and versions for different regions, all from one place.
Personalization
Personalize experiences, drive conversion rates
Craft personalized experiences by understanding and acting on detailed customer segments.
Data Collection
Get to know your visitors for insightful, data-driven experiences
Data Collection in Prepr allows you to turn visitor interactions into valuable data. Segment this information to personalize your site, boosting engagement and conversions.
Segments
Easily define meaningful audience segments
Divide your audience by their distinct behaviors, interests, and demographics. Then, apply these segments to tailor your content, guaranteeing a customized and captivating experience for each visitor.
Adaptive Content
Deliver unique experiences for every visitor
Create adaptive content that speaks directly to each segment's needs and preferences to deepen engagement and significantly boost conversion rates.
Metrics
See the impact of your personalization efforts
Prepr CMS provides detailed conversion rate metrics and graphs for every segment. Our integrated analytics make it simple to see the true impact of your personalization strategies.
Integrations
Connect seamlessly with the rest of your marketing stack
Prepr connects effortlessly with your CRM, CDP, email, and analytics tools—turning audience data into action across your entire marketing stack.
CRM & CDP Integration
Use your CRM data to personalize your website
Prepr connects with your CRM or CDP, letting you use existing profile data and segments to personalize your website—so your visitors always see the most relevant content.
Data Export
Your CMS holds new data—use it everywhere
Prepr collects visitor data that your other tools don’t have. Easily send profile and segment data to your CRM, email platform, or analytics tools to power smarter campaigns and automation.
Custom Integrations
Connect any tool, automate any workflow
Every marketing stack is different, and Prepr makes it easy to connect yours. Use Zapier for no-code integrations or build custom workflows with APIs and webhooks—so your CMS fits seamlessly into your workflow.
Development
Build with complete flexibility
Our API-first architecture gives you the freedom to build custom front-ends and integrate with any platform, for complete flexibility and control.
API-first
Deliver content anywhere with a flexible API-first architecture
Easily connect your content to any platform or device for seamless delivery across all channels.
Content modeling
Customizable content structures for every use case
Quickly design content structures that match your needs, making it simple to manage and scale as you grow.
Omnichannel delivery
Seamless omnichannel content delivery
Ensure your content reaches users on every platform—web, mobile, apps, and beyond—without extra effort.
GraphQL support
Efficient content querying with GraphQL support
Retrieve only the data you need, improving speed and efficiency for faster development and better performance.
Webhooks
Automate workflows with webhooks
Set triggers that automate your workflows, keeping everything in sync and saving time on manual tasks.
Integrations
Integrate effortlessly with third-party tools
Easily connect to the tools you rely on, ensuring everything works together smoothly and efficiently.
Multi-site capabilities
Manage multiple sites from one platform
Manage and control multiple websites from one place, keeping everything organized and easy to handle.
Scalability
Built for scalability and high performance
Confidently handle traffic spikes and scale your content as your business grows, without compromising speed.
CI/CD
Streamline development with continuous integration and deployment
Speed up your development process by automating updates, so your team can ship new features faster.
Global CDN
Faster global content delivery with CDN and edge support
Make sure your content loads quickly for users everywhere, improving their experience no matter where they are.
