Transforming the complex digital landscape
As a company focused on city marketing, amsterdam&partners contributes to the Amsterdam region's livability, prosperity, and popularity. To continuously build a better reputation and successfully guide visitors and sightseers, amsterdam&partners relies on two main digital channels: their website iamsterdam.com and the City Card application.
However, the content offered at iamsterdam.com and the City Card app used to be very generic. As a result, tourists and sightseers usually decide to visit the most prominent sights that Amsterdam offers. By presenting them with personalized content, amsterdam&partners hoped to streamline visitor management, guiding visitors to less popular locations. Meanwhile, amsterdam&partners also offers a better digital experience with more relevant content.
But creating an optimized customer journey with a personalized content experience was a big challenge. amsterdam&partners’ digital landscape was complex and inflexible, preventing the organization from innovating and improving frontends.