CASE STUDY

How SLAM! Dominates Dutch Radio with Dance Music and DJ Mix Marathons

SLAM! is a Dutch commercial, nationwide radio station owned by the Belgian media company Mediahuis. The majority of its programming features a large amount of dance music, occasionally including other genres such as pop and urban. The station distinguishes itself by broadcasting extensive mix shows from various DJs every Friday and Saturday as part of the SLAM! MixMarathon.