Moving from department-centric to user-centric navigation
To bring its digital vision to life, Invest-NL collaborated with Greenberry for design and strategy, and partnered with Prepr to power the content and data infrastructure behind the new platform.
The new website makes the shift from a department-based structure to a theme-driven approach, aligning with Invest-NL’s societal focus areas. This makes the platform easier to navigate and more relevant to entrepreneurs, investors, and policymakers.
Prepr enables Invest-NL to manage content more efficiently, automate workflows, and easily scale digital operations without relying on developer support. Its flexible content model makes it possible to create tailored user journeys and align the structure of the site with audience needs rather than internal departments.
Beyond content management, Prepr plays a central role in enabling Invest-NL’s shift toward data-driven marketing and high-quality lead generation. By combining content delivery with built-in personalization and behavioral tracking, Prepr allows Invest-NL to:
- Segment audiences based on real-time user behavior
- Deliver targeted content to different stakeholder groups
- Optimize calls to action and conversion paths dynamically
- Integrate seamlessly with analytics, CRM, and third-party tools
A key element is the redesign of the QuickScan tool. Now fully integrated with postcode checking, it helps qualify leads and directs users to the right regional partners when Invest-NL isn’t the right fit—turning drop-offs into opportunities.
This data-centric approach transforms the website into a performance platform equipped to guide users from interest to action.