A new chapter for Invest-NL’s digital identity
Invest-NL is the Netherlands’ national financing and development institution, focused on accelerating key societal transitions in sustainability, circularity, innovation, and health. As a public impact investor, it helps finance initiatives that are often seen as too risky or too early-stage for traditional financiers.
Since its launch in 2020, Invest-NL has grown rapidly in team size, investment portfolio, and strategic ambition. But its original website, built before the organization’s public debut, no longer reflected this progress. The platform lacked the functionality, flexibility, and storytelling power needed to serve its growing audience of entrepreneurs, co-investors, and policymakers.
To better support its mission, Invest-NL partnered with digital agency Greenberry and headless CMS provider Prepr to completely reimagine its digital presence. The new platform needed to go beyond a modern design; it had to tell impactful stories, engage a wide range of stakeholders, and actively support lead generation. With Prepr powering personalized content delivery and data-driven interactions, the new website was built to inspire action, guide users efficiently, and turn interest into qualified leads.