How Scildon switched to a headless CMS to create a high-performing lead-gen website

Scildon’s old website was built on WordPress, and while WordPress can be a great tool, it wasn’t the right fit for their needs.

Key issues included:

• Content management: Updating content was slow and difficult and there were no efficient ways to reuse content.
• SEO: The website wasn’t optimized for search engines, which meant Scildon wasn’t reaching as many potential leads. Valuable content was buried in PDFs, which negatively impacted their search engine visibility.
• User experience: Advisors and clients had a tough time navigating the website. Tools and resources weren’t easy to find, and the overall experience was frustrating.
• Tracking and user engagement: Scildon had no way to track what visitors or advisors were doing on the site, so they couldn’t make data-driven decisions.

These challenges made it clear: Scildon needed a modern website that is easy to manage, optimizes for growth and is built for the future.

So, something had to change.

Scildon is a trusted insurer in the Netherlands, primarily serving financial advisors who help clients with mortgage protection and investment products. While their expertise in insurance is strong, their website didn’t reflect their ambitions.

The team knew they needed a digital transformation. To stay ahead, they needed more than just a redesign. They needed a flexible CMS that makes content easy to manage, improves the user experience, and provides real insights into visitor behavior.

To build a website that is flexible, efficient, and optimized for lead generation, Scildon needed the right foundation—a headless CMS. They partnered with Prepr, a system that gives them full control over their content while ensuring a seamless experience for both advisors and clients.

The development of the new website was done in close collaboration with Infi, whose technical expertise helped bring the vision to life with a modern, scalable setup.

With Prepr, Scildon’s marketing team can finally work efficiently. Instead of struggling with rigid templates, they now have a component-based system where content can be easily created, updated, and reused across multiple pages.

The new website is also designed with a clear structure in mind. Advisors can quickly find the tools and information they need, and clients have an intuitive way to access relevant content. SEO saw an immediate boost as previously hidden content became searchable, helping Scildon rank better on Google.

With their new website in place, Scildon is now focusing on the future.

The next step?

Personalization and A/B testing. By leveraging Prepr’s capabilities, they aim to personalize content based on user behavior, ensuring that advisors and clients always get the most relevant experience.

They’re also launching A/B testing initiatives to refine CTA placements, form designs, and content layouts, continuously optimizing for higher conversions. Looking ahead, Scildon aims to integrate its website with CRM systems to better nurture leads and track the full customer journey.

Scildon’s journey with Prepr is just beginning. With a strong digital foundation, they are well on their way to becoming a leader in lead-generation for financial advisors, proving that the right CMS can make all the difference.