Here's how it impacts lead generation and overall website performance:





Case study
With their new website in place, Scildon is now focusing on the future.
The next step?
Personalization and A/B testing. By leveraging Prepr’s capabilities, they aim to personalize content based on user behavior, ensuring that advisors and clients always get the most relevant experience.
They’re also launching A/B testing initiatives to refine CTA placements, form designs, and content layouts, continuously optimizing for higher conversions. Looking ahead, Scildon aims to integrate its website with CRM systems to better nurture leads and track the full customer journey.
Scildon’s journey with Prepr is just beginning. With a strong digital foundation, they are well on their way to becoming a leader in lead-generation for financial advisors, proving that the right CMS can make all the difference.
To build a website that is flexible, efficient, and optimized for lead generation, Scildon needed the right foundation—a headless CMS. They partnered with Prepr, a system that gives them full control over their content while ensuring a seamless experience for both advisors and clients.
The development of the new website was done in close collaboration with Infi, whose technical expertise helped bring the vision to life with a modern, scalable setup.
With Prepr, Scildon’s marketing team can finally work efficiently. Instead of struggling with rigid templates, they now have a component-based system where content can be easily created, updated, and reused across multiple pages.
The new website is also designed with a clear structure in mind. Advisors can quickly find the tools and information they need, and clients have an intuitive way to access relevant content. SEO saw an immediate boost as previously hidden content became searchable, helping Scildon rank better on Google.
Scildon’s old website was built on WordPress, and while WordPress can be a great tool, it wasn’t the right fit for their needs.
Key issues included:
These challenges made it clear: Scildon needed a modern website that is easy to manage, optimizes for growth and is built for the future.
So, something had to change.
Scildon is a trusted insurer in the Netherlands, primarily serving financial advisors who help clients with mortgage protection and investment products. While their expertise in insurance is strong, their website didn’t reflect their ambitions.
The team knew they needed a digital transformation. To stay ahead, they needed more than just a redesign. They needed a flexible CMS that makes content easy to manage, improves the user experience, and provides real insights into visitor behavior.