Bikkelhart is a digital agency specialized in designing and optimizing online sales and service dialogues. This included building advanced digital platforms such as websites and applications. According to Bikkelhart, design and optimization are like yin and yang: you can’t do one without the other. So, when the Dutch national financing initiative Warmtefonds asked Bikkelhart to pitch a new website, the team first zoomed in on available data.
Yannick Haacke, Technology Director at Bikkelhart took the lead in learning more about Warmtefonds and its audience. He quickly learned that Warmtefonds.nl mainly sees two types of visitors: private persons and homeowner associations. Haacke: “Both audiences require different information and experience a different customer journey when applying for a long-term loan. Tailoring their individual experience could support their process in the best possible way, leading to more conversion and better results.