How Droomplekken.nl Achieved a 40% Increase in Pageviews and Enhanced User Experience

Droomplekken.nl is a Dutch travel and leisure website that offers users inspiration and information about unique and special places to visit around the world. The site features a wide range of content, including travel guides, reviews, and curated collections of destinations.
Website
https://www.droomplekken.nl/
Developers
2DIGITS
Framework
Next.js

CHALLENGE

The main challenge for the Droomplekken.nl project was to address the limitations of the existing website, which was built on a slow and outdated WordPress CMS platform. The site's loading times and performance were major drawbacks, leading to a suboptimal user experience and reduced engagement. Additionally, the site's design and functionality were outdated and no longer aligned with the needs and expectations of modern users and Droomplekken.nl.

SOLUTION

To address these challenges, 2DIGITS recommended rebuilding the site from the ground up using Next.js, a modern web development framework that allows for faster loading times and improved overall performance. The new site design is modern, clean, and better aligned with the needs and expectations of users. Integrating the Prepr CMS also enabled easy content management and updates for the Droomplekken.nl team.

The new site features a clear structure and navigation, making it easy for users to find the content they need. It is fully optimized for mobile devices, ensuring users can access the site from any device with ease. Additionally, the site is continuously optimized for SEO and performance, focusing on improving the user experience and increasing engagement.

RESULT

The Droomplekken.nl development project successfully addressed the site’s limitations and delivered a modern, high-performance website with a greatly improved user experience. Transitioning from a sluggish WordPress CMS environment to a fast Next.js setup resulted in quicker loading times, better performance, and increased user engagement. The site’s modern design and enhanced functionality have been well-received, leading to positive feedback and greater brand recognition for Droomplekken.nl. Overall, the project has positioned Droomplekken.nl as a leader in the competitive Dutch travel and leisure market.

To summarize:

  • The integration of the Prepr CMS allows for easy content management and updates.
  • The site is fully optimized for mobile devices, ensuring a seamless user experience on any device.
  • The new design and improved functionality have garnered positive feedback, increasing engagement and brand recognition.
  • The site is continuously optimized for SEO and performance, focusing on enhancing user experience and engagement.
  • Since the new site's launch, pageviews have increased by 40% and average session duration by 25%.
  • The bounce rate has decreased by 20%, indicating users are more engaged and finding the content they need.
  • The Droomplekken.nl team can now easily manage and update website content, enabling more efficient maintenance and updates.
  • The project was completed within the agreed timeframe and budget, focusing on delivering high quality and performance.

ABOUT 2DIGITS

2DIGITS is a digital product studio proudly established in Utrecht, Rotterdam, and Amsterdam in The Netherlands.

They create, design, develop, and launch websites, apps, and platforms. Their mission is to assist their clients in creating attractive, user-friendly digital products that make people’s lives easier. They are obsessively passionate about what they do, and they believe that superior design and innovative development can solve any problem.

Their team consists of skilled individuals from all over the world who share a common goal: to help their clients succeed online. They were founded in 2019 and are just getting started.