Today's consumers expect an excellent digital experience across all their devices. Outdated systems and scattered data make it hard to develop these experiences. A smart headless CMS enables digital teams to create personalized experiences across multiple channels by unifying content and data. We've developed a simple infographic that explains what a headless CMS with personalization is and how it works.
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Headless CMS with personalization
The headless CMS of the future enables digital teams to develop personalized customer experiences across multiple devices by connecting content and data.
1. Centralize content
Unify articles, images and videos in one location to simplify content management and deliver consistent content experiences across all channels.
2. Centralize interaction data
Capture on and offline interactions with your audience to learn how visitors engage with your content and to continuously improve the customer experience.
3. Centralize customer data
Centralize user data from your crm, marketing automation and spreadsheets to comply with privacy regulations and deliver a trustworthy experience.
4. Personalize user experiences
Use the smart headless CMS to connect content and data, and deliver personalized experiences, create segments for your marketing tools and deliver targetted recommendations.
5. Publish on multiple channels
Develop highly personalized content experiences across all touchpoints effortlessly.
Also check out the infographic about the 3 essential pillars for digital experience optimization.