Prepr for DXPs
The best DXPs find unity between selecting best-of-breed solutions and making development a bit easier. Prepr is a headless CMS that allows you to find that exact balance. A best-of-breed solution that fits seamlessly into every modular DXP.
A DXP is a platform that combines all the features you need to connect with an audience through digital touchpoints. In today’s world, you have to build valuable relationships with your audience to stay competitive. For this, companies create and publish content.
The benefit of using a DXP is that you integrate all required features and functionalities into one platform. From a rich content editor to a data feed for e-commerce and a customer data tool to send recommendations and optimize content.
By rolling all these solutions into one DXP, you can effortlessly and consistently deliver rich, personalized experiences, but you also have the opportunity to collect data. Data is extremely valuable because it tells you what your audience likes.
Do I decide on a modular or monolithic DXP?
Pros and cons
Choose a balanced solution
When you implement Prepr as a part of your DXP, you get a fully functional headless CMS. It has all the features you need to create, edit and publish digital content. Prepr is a powerful headless CMS, meaning we’re built with a DXP vision in mind. We offer a complete set of developer tools to integrate Prepr into any modular DXP.
And there’s more. We also offer five actionable tools that help you to personalize experiences and maximize engagement: Prepr Capture, Prepr Optimize, Prepr Recommend, Prepr Notify, and Prepr Analyze.
With these tools, you have the opportunity to capture interaction data from your users. This data lets you analyze the most popular content, send recommendations, personalize customer experiences, and run A/B-tests to optimize conversions.
Getting started Prepr is easy. Just follow three simple steps and get to know us better — a care-free way of finding out if our headless CMS meets your needs.
Leading brands use Prepr to deliver digital content at scale, personalize experiences, and increase engagement. Hear their stories.