Did you know that personalization can increase conversions by 30% or more? In this guide you will learn how to create a personalized website with adaptive content. The guide focuses on an approach that is easy to use and delivers significant results. The main goal is to empower your team to enhance website experiences, leading to increased engagement and conversions.
By the end of this guide, you will:
- Understand what the conversion gap is
- Know what adaptive content is and when to use it
- Learn how to use the Adaptive Website Blueprint
- Have an action plan to create your adaptive website
The guide is divided into two parts. The first part is theoretical and covers the different types of personalization and when to use each type. The second part is interactive and involves creating an Adaptive Website Blueprint. In this part, you will answer questions about who you want to personalize for and how you plan on doing so.
Author
Bernard Jan Boekholt, CXO @ Prepr CMS