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We are Prepr. A full-cycle CMS for content-driven companies.

We are Prepr: the world’s first full-cycle content management system. We combine a headless CMS with five actionable tools that maximize the impact of your content. Unlike traditional CMSs, Prepr allows you to set the full content management cycle in motion. Are you ready to get moving?


Centralize and simplify content management

Our core is a headless CMS. This allows you to easily create and publish content across multiple channels. It contains publication and collaboration features such as custom content models, multi-brand management tools and content integrations with external systems. A futureproof CMS for next-generation content companies. Work smarter, not harder.

  • Multi-channel publication tools with an intuitive drag-and-drop editor

  • Digital asset management & global CDN

  • Smart content integrations

  • Kanban board and advanced publication workflow

Prepr Publish


A/B test your way into success

Optimize is one of Prepr’s five actionable tools. With a set of optimization features, you make sure your content is optimized for search engines, allowing you to rank higher. By A/B-testing your content frequently, you increase CTR and time spent. Zoom in on retrieved metrics and learn what content works best – or improve content that needs tweaking.

  • Advanced SEO checker

  • A/B-testing engine

  • Insightful optimization metrics

Prepr Optimize


Get ready to collect some data

Prepr is powered by graph database technology, meaning you can capture events, and store and process big data. With this, we enable you to personalize content for your audience. Of course, we make sure everything is aligned with GDPR regulations.

  • Event data storage

  • Smart segmentation tool

  • One-click data retrieval and deletion, GDPR compliant

Prepr Capture


It's time to get personal

Looking to maximize your impact? Time spent with your content and user retention is crucial here. For this, Prepr contains an actionable notification tool, allowing you to segment your audience and send smart, personalized notifications. Track your results to learn what content captivates your audience and make them come back for more.

  • Notification tool

  • Notification metrics

  • Smart segment builder

Prepr Notify


Recommend great content to increase engagement

The right content suggestions at the right moment inspire your audience to view more. Increase CTR, views and time spent with Prepr Recommend: a recommendation engine that allows you to boost engagement.

  • AI-powered recommendation engine

  • Six essential algorithms to power personalized recommendations

  • Insightful metrics tool to analyze results

Prepr Recommend


Zoom in on results and improve if needed

To truly maximize the impact of your content, you need to take a close look at your results. Prepr offers an actionable analytics tool to really zoom in on audience behavior. Uncover what content works and under which circumstances. From here on, you improve your content continuously. Full-cycle content management at its finest.

  • Reporting tool to share and monitor the impact of your content

  • Advanced measuring tool to capture interaction metrics in one location

  • Insightful metrics tool that shows engagement scores and corresponding metrics

Prepr Analyze

Ready to dive in?
Book a demo or start your free trial today.

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Jaarbeurs Innovation Mile (JIM)

Jaarbeursplein 6

3521 AL Utrecht, The Netherlands

KvK 54506034 • BTW NL851332390B01

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