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How to deliver personalized experiences with a Digital Experience Platform (DXP)

A practical guide to the definition, strategy, features and benefits of a digital experience platform.

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Users expect excellent experiences

Modern audiences demand excellent experiences on all digital touchpoints. A seamless experience anytime and on any device. However, digital teams who want to create these experiences face significant challenges.

Legacy systems slow down innovation

Digital teams often find themselves trapped with a technology landscape where content and data is scattered across siloed systems. A platform that blocks innovation and makes it impossible to create seamless experiences.

Centralize content and data with a digital experience platform (DXP)

A Digital Experience Platform (DXP) eliminates these problems by centralizing content and data and providing services to personalize user experiences across all touchpoints.

A practical guide to DXPs

This white paper explores the advantages of a Digital Experience Platform. It reveals the challenges digital teams face when developing a DXP and presents best practices to transform your existing (legacy) systems into a powerful Digital Experience Platform.

You will learn:

  • The key problems digital teams are facing
  • What a digital experience platform (DXP) is
  • What the benefits of a DXP are
  • How a DXP works
  • What types of DXPs there are
  • Which DXP solution is right for you

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