Best Headless CMS

Meet Prepr, the Best Headless CMS with Personalization

Searching for the best headless CMS can be difficult. There are some great content management tools out there for simple websites, but when you need advanced features like personalization or multi-website content management you should consider a smart headless cms like Prepr.

 

Prepr

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Contentful

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Prismic

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Best Headless CMS

How to find the best headless CMS?

Learn what to look for when choosing new content management software how to select the best headless cms.

What to look for in a headless cms

  • Custom content models
    Content comes in a million forms. Articles, videos, pages, events, performances, a. Don't get stuck with fixed content structures and make sure to choose a headless cms that offers flexible content models.
  • Multi-website publishing
    When publishing content for multiple brands and websites, you want to keep your content and data consistent across the whole platform. Make sure to choose a cms that enables you to manage content models, metadata, interaction data and profiles for all brands in one place.
  • Multi-language publishing
    Managing and translating content for different languages can be hard. When you publish multi-language content, look closely at how easy and flexible it is.
  • Interaction data
    Traditional cms systems only manage content, but don't show you how your audience engaged with your content. This is valuable data for your team that provides crucial insights to improve the user experience, drive data-driven marketing campaigns and deliver targeted recommendations. Modern content management systems store interaction data right with the content to make sure you can provide an optimal user experience.
  • Recommendations
    Personalized recommendations are a great way to increase the time people spend with your content. Modern headless CMS tools store behaviour data of your visitors and use this data to provide real-time AI-powered recommendations.
  • Engagement metrics
    Look beyond basic metrics like page views and popularity to understand how your audience interacts with your content. Learn what they like and what can be improved. Check if your headless cms can provide the level of detail you need to make informed decisions. This concludes our list of things to look at while looking for the best headless cms. Good luck with your journey.

How to choose the best headless cms?

  • Make sure you need a headless cms
    A headless content management system benefits enterprises that want to publish on multiple channels and deliver highly personalized user experiences. But if your brand only operates a single website populated with static content that doesn't change often, you have little need to switch to a headless CMS. But if you're a modern brand with ambitions to conquer multiple channels with personalized content, continue with your headless cms comparison.
  • Define your goals
    Are you looking to increase efficiency in content production, or do you want to generate more leads? Make sure everybody's expectations are aligned and set KPIs that will indicate whether you achieve your objectives. Consider your budget, taking into account implementation as well as ongoing costs. How much time are you willing to spend comparing potential solutions and on the implementation process? Think about how you can split the implementation of the CMS into multiple phases? Can you start with a pilot project for a single brand and then spread the CMS to minimize risk?
  • Convince management to switch to a headless CMS
    When explaining the benefits of a headless CMS to management and other business stakeholders, it's essential to highlight the technical advantages of the solution model, as well as their future-proof and extensible nature. While traditional implementation models require the CMS and UI to be developed in together, headless solutions allow the CMS to evolve at a different rate than the UI. Headless solutions are also offer the flexibility to evolve alongside the ever-changing expectations of modern consumers. Using a headless CMS solution, additional channels and emerging touchpoints - such as wearables, apps, and voice assistants – can be included into the solution over time, with all content managed centrally in one place. Delivering a highly future-proof architecture, headless solutions provide agility, simplify cross-channel engagement, and position organizations to more quickly adapt to the newest customer experience trends.
  • Consider requirements from all stakeholders
    Your content team, development team, and marketing team all have their needs for the content management system. And of course, the business has some demands of its own. Make sure you are connected with all stakeholders and include criteria for every team within your company to ensure a balanced headless cms comparison.
  • Ask for a demo
    A 1-on-1 live demo with the vendor will not only help you get answers to your product questions, it's also a unique opportunity to learn more about who you'd be working with. Are they responsive? Do they have someone in your area or at least in your time zone? Don't let the vendor rely on PowerPoint presentations in their demo. Give them your most important use cases and let them show you what it's like to complete typical tasks in their CMS. Record the demo so that you are well prepared for the next step.
  • Try before you buy
    Now you may want to cut the headless cms comparison list down to your top three options and go for the test drive. Most cloud-based headless CMS vendors offer free trials that can help your developers and marketers get to grips with the model and user interface—and we highly recommend taking advantage of those offers before investing too heavily. If you plan a complex architecture, do a proof of concept or ask the vendor to create a proof of concept for you. You can use the critical use cases mentioned in the previous step. This concludes our list of most important steps for your headless cms comparison.

Create more impact with personalized customer experiences

Prepr is a smart headless CMS that helps digital teams create personalized experiences without complex development projects.

Headless CMS comparison
Multi-Website Management for the headless cms comparison
Multi-Website Content Management

Manage content across multiple touchpoints effortlessly

Traditional headless cms systems are not designed to manage multiple websites. Next generation headless cms systems like Prepr provide advanced features to share content and data between multiple websites. This allows you to stay in control of your content management needs.

Content Management >
Personalization and recommendations for the headless cms comparison
Personalization & Recommendations

Create personalized customer experiences instantly

First generation headless cms systems only manage content. As soon as you want to personalize experiences, you need a smart headless cms that connects content and data in a meaningful way. Prepr comes with build in personalization and recommendations.

Personalization & Recommendations >
Segments and marketing integrations for the headless cms comparison
Segments & Marketing integrations

Connect with the people that matter the most

Create meaningful segments to engage with your audience, inspire them to come back more often en stay longer. Prepr comes with an advanced segment builder and out-of-the-box integrations with leading marketing tools.

Content and audience metrics
Content & Audience metrics

Discover valuable insights that increase conversions

Prepr captures all content interactions and helps you monitor key metrics in real-time. Discover valuable insights to improve the user experience and increase conversions.

Schedule a demo

Schedule a demo and we’ll take you on a quick tour. Learn how digital teams streamline content workflows and drive engagement.

Schedule a Demo